Strong social media consists of these things:
1) An aesthetic feed consisting of: brand images, videos, gifs, UGC (user generated content), influencer content, and engaging stories.
2) Fostering community. Utilizing a consistent tone to engage with all comments and tags, hold LIVE events, and create a Facebook community group.
3) Fresh content. Hold monthly or quarterly photo/video shoots for NEW and exciting content.
We execute all of these points.
When doing a social media overhaul these are the actionable steps taken:
1) Draft a competitor analysis.
2) Do a social media audit of the current strategy + a competitor analysis of what similar brands are doing on social media.
3) Draft a social media playbook which includes: brand guidelines, content types, posting cadence, feed aesthetic, analytics, growth goals, target audience, and target influencer ambassadors.
Social Media Ads are the most powerful tools to gain brand awareness and boost sales. Our team specializes in copy, creative design, and video ads optimized for each social channel.
We draft ad campaigns with various creative options to test: carousels, collection ads, static images, videos, and stories.
Developing the feed aesthetic, cadence, and overall vibe can be challenging. I’ve worked with over 30 brands to help develop a visually appealing and dynamic feed customized for their target audience.
Social